One of the most difficult aspects of running a business is marketing. Not only do you have to be creative, but you also have to be very strategic in order to make sure that your marketing efforts are effective. If you’re not careful, you can easily make some common mistakes that will cost you dearly in terms of time, money, and even customers. Here are some marketing mistakes that Cardiologist Brian C Jensen wants you to avoid in business.
6 Common Marketing Mistakes to Avoid per Brian C Jensen
Not Defining Your Marketing Goals
According to Brian C Jensen, a common marketing mistake that businesses make is failing to define their marketing goals. Without clearly defined goals, it’s impossible to measure the success of your marketing campaigns and determine whether or not they are actually effective. Make sure that you take the time to sit down and define your marketing goals before you launch any sort of marketing campaign.
Not Defining Your Target Market
Another mistake that businesses make is not defining their target market. Unless businesses have a clear idea who their ideal customer is, it will be very difficult to come up with effective marketing campaigns. Spend some time defining your target market by age, gender, location, income, and interests.
You should also create a buyer persona for your target market. A buyer persona is basically a character that has all the aspects of your ideal customer. By creating a buyer persona, you’ll be able to more easily create targeted marketing campaigns.
If you have a mailing list, it’s important that you segment it so that you can send more targeted messages. Many businesses often send the same message to their entire list, regardless of whether or not they’re interested in what you have to offer. This is a wasted opportunity and will likely result in high bounced rates and low open rates.
Not Researching Your Competition
Unfortunately many businesses do not research their competition. It’s important to understand what your competition is doing in order to stay one step ahead. Take the time to research their marketing strategies and see what’s working for them. You can then use this information to fine-tune your own marketing strategy.
Not Tracking Your Results
One of the most important things you can do in business is track your results. This is especially true when it comes to marketing. Without tracking your results, it will be difficult to determine what’s working and what’s not. Make sure to establish relevant Key Performance Indicators (KPIs) and set up a system for tracking leads, sales, and conversions generated from your marketing campaigns.
Not Using SEO Properly
According to Brian C Jensen, SEO, or search engine optimization, is a powerful tool that can help you attract more visitors to your website. However, many businesses make the mistake of using SEOs improperly. As a result, they end up getting penalized by Google and other search engines. Make sure to use SEOs properly in order to avoid this costly mistake. You should also keep an eye on your website’s organic traffic to make sure that your SEO efforts are paying off.
Brian C Jensen has highlighted just a few of the most common marketing mistakes that businesses make. By avoiding these mistakes, you’ll be well on your way to success. However, you and your team need to be thoroughly prepared for any mishaps. If anything goes wrong, you need to act quickly.